Privacy Policy

Welcome to 4 Rivers ("we," "us," "our," or "the Company"). We operate the website 4rivers-food.click and provide food-related services to our customers across the United States. We are deeply committed to protecting your privacy and handling your personal information with transparency, care, and integrity.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at 4rivers-food.click, place orders, subscribe to our communications, or otherwise interact with our services. Please read this policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

1. About Us and How to Contact Us

4 Rivers is a food business operating in the United States. We are committed to complying with all applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act), among other applicable regulations.

For all privacy-related questions, requests, or concerns, you may contact us using the following information:

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we may collect include:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or otherwise interact with our website, we may collect personally identifiable information, including but not limited to:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Date of birth (where required for age verification)
• Username and password
• Payment information (credit/debit card details, processed securely through third-party payment processors)
• Dietary preferences and food allergy information (where voluntarily provided)

2.2 Order and Transaction Data

We collect information related to any transactions you conduct through our website, including:

• Order history and details
• Purchase amounts and payment method types
• Delivery instructions and preferences
• Customer feedback, ratings, and reviews submitted after orders
• Loyalty program participation data and reward points

2.3 Usage and Behavioral Data

We automatically collect information about how you interact with our website and services, including:

• Pages visited, links clicked, and time spent on each page
• Search queries made on our website
• Items viewed, added to cart, or purchased
• Referring URLs (the website that directed you to ours)
• Browsing patterns and navigation paths throughout our website
• Frequency and duration of visits

2.4 Device and Technical Information

We collect technical information about the device and software you use to access our website, including:

• IP address
• Browser type and version
• Operating system and platform
• Device type (mobile, tablet, desktop)
• Device identifiers and mobile advertising IDs
• Screen resolution and language settings
• Time zone settings

2.5 Location Data

With your permission, we may collect precise or approximate location data from your device to facilitate delivery services, show you relevant menus and offers, and estimate delivery times. You may disable location sharing in your device settings at any time.

2.6 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities. For detailed information about our use of cookies, please refer to Section 9 of this Privacy Policy and our dedicated Cookie Policy available on our website.

2.7 Communications Data

If you contact us via email, phone, live chat, or through our website's contact form, we may retain records of those communications, including the content of messages and any attachments you provide.

2.8 Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms (if you choose to log in using social media credentials)
• Marketing partners and advertising networks
• Analytics providers
• Payment processors and fraud prevention services
• Publicly available databases

3. How We Use Your Information

We use the information we collect for various purposes related to providing, improving, and promoting our food services. Specifically, we use your information to:

3.1 Service Provision and Order Fulfillment

• Process and fulfill your food orders, including coordinating deliveries or pickups
• Manage your account and provide customer support
• Send order confirmations, receipts, and delivery status updates
• Process payments and prevent fraudulent transactions
• Manage loyalty programs, promotions, and discounts
• Communicate with you about your orders, complaints, or inquiries

3.2 Service Improvement and Analytics

• Analyze user behavior and preferences to improve our website, menu offerings, and overall customer experience
• Conduct internal research and development
• Monitor website performance and diagnose technical issues
• Generate aggregate statistical data about usage patterns
• Test new features, products, and website designs

3.3 Marketing and Promotional Communications

• Send you promotional emails, newsletters, and special offers about our food products and services (with your consent where required by law)
• Display personalized advertisements on our website and third-party platforms
• Conduct targeted marketing campaigns based on your preferences and order history
• Notify you about new menu items, seasonal specials, and limited-time promotions

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Legal Compliance and Safety

• Comply with applicable federal and state laws and regulations
• Respond to lawful requests from law enforcement or regulatory authorities
• Detect, investigate, and prevent fraudulent, illegal, or harmful activities
• Enforce our Terms of Service and other legal agreements
• Protect the rights, property, and safety of 4 Rivers, our customers, and the public

3.5 Legal Basis for Processing (Where Applicable)

Depending on the state in which you reside, we rely on one or more of the following legal bases for processing your personal information:

• Contract performance: Processing necessary to fulfill orders and provide our services
• Legitimate interests: Analytics, fraud prevention, and business improvement
• Legal obligation: Compliance with applicable laws and regulations
• Consent: Marketing communications and optional data collection where required

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and providing services to you. These providers are contractually bound to use your information only for the purposes we specify and are prohibited from using it for their own marketing purposes. Such service providers may include:

• Payment processors (e.g., for secure credit card processing)
• Delivery and logistics partners
• Cloud hosting and data storage providers
• Email marketing and communication platforms
• Analytics and website performance tools (e.g., Google Analytics)
• Customer support software providers
• Fraud detection and prevention services
• Advertising networks and social media platforms

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Enforce our Terms of Service or other policies
• Protect and defend the rights or property of 4 Rivers
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users or the public

4.3 Business Transfers

In the event that 4 Rivers is involved in a merger, acquisition, sale of assets, bankruptcy, or similar corporate transaction, your personal information may be transferred to the acquiring entity. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

4.4 Aggregate and Anonymized Data

We may share aggregate, de-identified, or anonymized data that cannot reasonably be used to identify you with third parties for business, marketing, or research purposes without restriction.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

5.1 Security Measures We Implement

• Encryption: We use industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job functions. All employees with access to personal data are bound by confidentiality obligations.
• Secure Payment Processing: We do not store complete payment card information on our servers. All payment processing is handled by PCI-DSS compliant third-party payment processors.
• Regular Security Audits: We regularly review and update our security practices and conduct vulnerability assessments to identify and address potential security risks.
• Data Minimization: We collect only the personal information that is necessary for the purposes described in this Privacy Policy.
• Two-Factor Authentication: Where available, we encourage or require the use of two-factor authentication for account access.

5.2 Data Breach Response

In the event of a data breach that is likely to result in harm to affected individuals, we will notify affected users and relevant regulatory authorities as required by applicable state and federal laws, including applicable state data breach notification laws.

5.3 Limitations

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to take steps to protect your own information, such as using a strong password and keeping your login credentials confidential.

6. Your Privacy Rights

Depending on the state in which you reside, you may have certain rights regarding your personal information. We honor these rights as required by applicable law.

6.1 Rights Under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

If you are a California resident, you have the following rights under the CCPA/CPRA:

6.2 General Privacy Rights (All U.S. Users)

Regardless of your state of residence, we offer all users the following privacy options:

• Access and Correction: You may access and update your account information by logging into your account or contacting us directly.
• Deletion: You may request deletion of your account and associated personal information by contacting us at [email protected].
• Marketing Opt-Out: You may unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us.
• Data Portability: Upon request, we will provide you with a copy of your personal information in a structured, commonly used, and machine-readable format where technically feasible.

6.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please submit a verifiable request by:

• Sending an email to: [email protected]
• Using the contact form available on our website at 4rivers-food.click

We will respond to verifiable requests within 45 days of receipt. If we require more time, we will inform you of the reason and the extension period (up to an additional 45 days) in writing. We may need to verify your identity before processing your request to ensure the security of your personal information.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

When personal information is no longer required, we securely delete or anonymize it in accordance with our data retention and disposal procedures.

8. Children's Privacy

We are committed to complying with the Children's Online Privacy Protection Act (COPPA), which prohibits the online collection of personal information from children under the age of 13 without verifiable parental consent. Our services are not directed at children, and we do not knowingly market to or solicit information from minors.

If you are a parent or guardian and believe that your child under the age of 18 has provided personal information to us without your consent, please contact us immediately at [email protected]. Upon verification, we will promptly delete such information from our records.

If we discover that we have inadvertently collected personal information from a minor, we will take immediate steps to delete that information from our systems.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, remember your preferences, analyze website traffic, and deliver relevant advertising content.

9.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly. These cookies enable core features such as shopping cart functionality, account login, and secure payment processing. These cookies cannot be disabled.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are most frequently visited and whether users receive error messages. This data is used to improve how our website works.
• Functionality Cookies: These cookies allow the website to remember choices you make (such as your location, language preference, and saved items) and provide enhanced features.
• Marketing and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

9.2 Third-Party Tracking

We may allow third-party analytics and advertising providers, such as Google Analytics, Meta Pixel, and similar services, to place cookies on your device. These third parties may collect information about your online activities over time and across different websites.

9.3 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set. Please note that disabling certain cookies may affect the functionality of our website and your ability to use some features.

For more information about our use of cookies and how to manage your preferences, please review our full Cookie Policy available at 4rivers-food.click.

10. International Data Transfers

4 Rivers operates within the United States. However, some of our third-party service providers may be located in other countries. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate.

The data protection laws in these countries may differ from, and in some cases provide less protection than, the laws in your home country. By using our website and providing us with your personal information, you consent to the transfer of your information to the United States and other jurisdictions as described in this Privacy Policy.

When we transfer personal information internationally, we take appropriate safeguards to ensure that your information is protected in accordance with applicable privacy laws. These safeguards may include data processing agreements, standard contractual clauses, or reliance on adequacy decisions where applicable.

11. Third-Party Links and Websites

Our website may contain links to third-party websites, social media platforms, or partner services that are not operated or controlled by 4 Rivers. This Privacy Policy does not apply to those third-party websites. We are not responsible for the privacy practices or content of such third-party sites.

We encourage you to review the privacy policies of any third-party websites you visit. The inclusion of a link on our website does not imply our endorsement of that website or its privacy practices.

12. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. We will update this section of our Privacy Policy if and when a standard is established and we adjust our practices accordingly.

California residents may also exercise certain opt-out rights related to the sale or sharing of personal information as described in Section 6 of this Privacy Policy.

13. Marketing Communications

With your consent, where required by applicable law, we may send you promotional emails, SMS messages, push notifications, and other marketing communications about our products, services, special offers, and events.

13.1 How to Opt Out

You may opt out of receiving marketing communications from us at any time by:

• Clicking the "unsubscribe" or "opt-out" link in any marketing email we send you
• Replying "STOP" to any SMS marketing message
• Adjusting your notification preferences in your account settings
• Contacting us directly at [email protected]

Please note that even if you opt out of marketing communications, we may still send you transactional communications related to your orders, account, and our business relationship (such as order confirmations and receipt emails).

14. How to File a Complaint

If you have concerns about how we handle your personal information and are not satisfied with our response, you have the right to file a complaint with the appropriate regulatory authority.

14.1 California Residents

California residents may file a complaint with the California Privacy Protection Agency (CPPA), which oversees enforcement of the CCPA/CPRA:

14.2 Federal Complaints

Consumers may also file complaints with the Federal Trade Commission (FTC), which enforces federal consumer protection laws, including those relating to privacy and data security:

14.3 State-Specific Authorities

Depending on the state in which you reside, you may also have the right to file a complaint with your state's attorney general office or other designated privacy authority. We encourage you to contact the appropriate authority for your state if you believe your privacy rights have been violated.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or for other operational reasons. When we make material changes to this Privacy Policy, we will:

• Post the updated Privacy Policy on our website at 4rivers-food.click
• Update the "Last Updated" date at the top of this Privacy Policy
• Notify registered users via email where required by applicable law or where changes are significant

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the posting of changes to this Privacy Policy constitutes your acceptance of those changes.

16. Governing Law

This Privacy Policy and any disputes arising from or relating to it shall be governed by and construed in accordance with the laws of the United States and the applicable laws of the state in which 4 Rivers operates, without regard to conflict of law principles. Users located in California are entitled to the additional rights and protections provided by the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to responding to all legitimate privacy inquiries promptly.

This Privacy Policy was last updated on May 6, 2026, and is effective as of that date. All prior versions of this Privacy Policy are superseded by this version.