Cookie Policy
Last Updated: May 6, 2026
1. Introduction
Welcome to 4 Rivers, your trusted destination for food-related services and information. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy provides detailed information about how and why we use cookies on our website 4rivers-food.click, and the choices you have regarding their use.
This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website. If you have any questions about this Cookie Policy, please contact us using the details provided at the end of this document.
We operate in accordance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites function efficiently, to improve user experience, and to provide reporting information.
Cookies set by the website owner (in this case, 4 Rivers) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.
2.1 How Do Cookies Work?
When you visit our website, our web server sends a cookie to your browser, which stores it as a small file on your device. Each time you return to our website, your browser sends this cookie back to our server, allowing us to recognize your device and remember your preferences and actions over time.
Cookies generally do not contain personally identifiable information. However, personal information that we store about you may be linked to the information stored in and obtained from cookies. We use this information to improve your browsing experience, understand how our website is being used, and provide you with more relevant content and advertising.
2.2 Types of Cookies by Duration
- Session Cookies: These are temporary cookies that remain on your device only for the duration of your visit to our website. They are deleted automatically when you close your browser. Session cookies help our website function properly during your visit.
- Persistent Cookies: These cookies remain on your device for a set period specified in the cookie or until you manually delete them. They are activated each time you visit the website that created that particular cookie. Persistent cookies help us recognize you as a returning visitor and remember your preferences.
3. Types of Cookies We Use
We use the following categories of cookies on our website. Each category serves a distinct purpose, and we explain your choices for each below.
3.1 Strictly Necessary / Essential Cookies
These cookies are absolutely essential for our website to function properly. They enable core functionality such as security, network management, and account access. Without these cookies, services you have requested cannot be provided, and our website cannot function correctly.
Because these cookies are strictly necessary to deliver the website to you, they cannot be refused. You can block or delete them by changing your browser settings, but this may affect how the website functions. These cookies do not store any personally identifiable information.
3.2 Analytics and Performance Cookies
These cookies collect information about how visitors use our website — for instance, which pages visitors go to most often, and if they get error messages from web pages. All information these cookies collect is aggregated and therefore anonymous. We use this data to help improve how our website works and to understand visitor behavior and trends.
We use Google Analytics to collect this type of data. Google Analytics is a web analytics service offered by Google LLC. Google Analytics uses cookies to collect information about your use of our website. The information generated by these cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
3.3 Functional Cookies
These cookies allow our website to remember choices you make — such as your username, language, or the region you are in — and provide enhanced, more personal features. They may also be used to provide services you have requested. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
3.4 Advertising and Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They remember that you have visited a website, and this information may be shared with other organizations such as advertisers.
We may use Google Ads cookies and other advertising platform cookies to track conversions and serve targeted advertisements to users who have previously visited our website.
4. Specific Cookies We Use
The table below provides detailed information about the specific cookies used on 4rivers-food.click, including their names, purposes, types, and durations.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. | Advertising | 3 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | Advertising | 3 months |
fr |
Facebook (Meta) | Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID, used for targeted advertising. | Advertising | 3 months |
session_id |
4rivers-food.click | Maintains your session state across page requests. Ensures the website functions properly during your visit. | Essential | Session |
csrf_token |
4rivers-food.click | Helps prevent Cross-Site Request Forgery (CSRF) attacks. Essential for website security. | Essential | Session |
user_preferences |
4rivers-food.click | Stores your website preferences such as language selection and display settings to enhance your browsing experience. | Functional | 1 year |
cookie_consent |
4rivers-food.click | Stores your cookie consent preferences so that we do not ask you to accept or decline cookies on every visit. | Essential | 1 year |
_ga_[ID] |
Google Analytics (GA4) | Used to persist session state for Google Analytics 4 (GA4). Collects data on the number of times a user has visited the website, as well as dates for the first and most recent visit. | Analytics | 2 years |
5. Third-Party Cookies and Technologies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of our website, deliver advertisements on and through our website, and so on. These third parties may set cookies on your device when you visit our website. We do not have control over these third-party cookies or how they are used.
5.1 Google LLC
We use Google Analytics and Google Ads services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google uses cookies to help analyze how users use our site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage.
For more information about how Google uses data, please visit: https://policies.google.com/privacy
5.2 Meta Platforms, Inc. (Facebook)
We may use Facebook Pixel and related advertising tools provided by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. These tools allow us to measure the effectiveness of our advertising, understand actions people take on our website, and reach audiences with relevant advertisements.
For more information about how Meta uses data, please visit: https://www.facebook.com/privacy/policy
6. How to Manage and Control Cookies
You have the right to decide whether to accept or reject cookies (except strictly necessary cookies). You can exercise your cookie preferences in several ways, as described below.
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or notify you when a cookie is being set. Please note that if you choose to block or delete cookies, some features of our website may not function properly.
Below are links to instructions for managing cookies in the most common web browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
For information about how to manage cookies on mobile devices, please consult your device's user manual or the support website for your mobile operating system.
6.2 Opt-Out Tools Provided by Third Parties
Many of our third-party partners offer their own opt-out mechanisms. You can use the following tools to opt out of specific types of tracking and advertising:
| Service | Opt-Out Link | What It Opts You Out Of |
|---|---|---|
| Google Analytics | Google Analytics Opt-out Browser Add-on | Prevents Google Analytics from collecting data about your visits |
| Google Ads | Google Ad Settings | Controls personalized advertising from Google |
| Facebook (Meta) Ads | Facebook Ad Preferences | Controls personalized advertising from Facebook and Instagram |
| Digital Advertising Alliance (DAA) | optout.aboutads.info | Opts you out of interest-based advertising from multiple companies |
| Network Advertising Initiative (NAI) | optout.networkadvertising.org | Opts you out of targeted advertising from NAI member companies |
6.3 Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Because there is not yet a common understanding of how to interpret DNT signals, our website does not currently respond to browser DNT signals. We will continue to monitor developments in DNT technology and standards and revisit our approach as necessary.
7. Impact of Disabling Cookies
While you have the right to disable cookies, please be aware that doing so may affect the functionality of our website and the quality of your user experience. Below is a summary of the potential impact of disabling each category of cookies:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function properly. You may be unable to access certain areas, submit forms, complete transactions, or use secure areas of the website. Some features may be completely unavailable. |
| Analytics Cookies | We will be unable to monitor website performance or understand how you use our website. This may limit our ability to improve and optimize your experience over time. The website will still function normally. |
| Functional Cookies | Your preferences and settings may not be saved between visits. You may need to re-enter information such as language preferences each time you visit. Certain enhanced features may not be available. |
| Advertising Cookies | You will still see advertisements, but they will not be tailored to your interests or previous browsing behavior. The advertisements you see may be less relevant to you. |
8. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected your personal information, our business or commercial purpose for collecting your personal information, and the categories of third parties with whom we share your personal information.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. To the extent that our use of advertising cookies constitutes the "sale" or "sharing" of personal information under the CCPA/CPRA, you may opt out by using the opt-out tools listed in Section 6.2 or by contacting us directly.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights under the CCPA/CPRA.
To exercise any of these rights, please contact us using the contact information provided in Section 10 below.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy.
We encourage you to periodically review this page to stay informed about our use of cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of those changes.
If we make material changes to this Cookie Policy that affect your rights or the way we use cookies in a significant manner, we will endeavor to notify you by posting a prominent notice on our website or by other appropriate means.
10. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the following information:
4 Rivers
| Company: | 4 Rivers |
|---|---|
| Email: | [email protected] |
| Website: | 4rivers-food.click |
We will make every effort to respond to your inquiry within a reasonable timeframe and to address your concerns promptly and thoroughly. If you are a California resident and wish to exercise your CCPA/CPRA rights, please indicate this clearly in your communication so that we can process your request appropriately.